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Sunday
05Jul2009

The Top Business Model for Today's Entrepreneur

Occasionally, I'll meet a business partner of mine for lunch at great place called Strawberry Farms here in Orange County, California. It's actually a beautiful golf course with a fantastic restaurant.

Being a Home Business owner is great because I can come and go as I please and if I want to play nine holes after lunch, I can.

So, while eating a signature "Doug DeCinces" chicken sandwich (the former Major Leaguer is one of the owners), my friend and I were talking about the state of corporate life these days. As we looked around, it was obvious that many nine-to-fivers from nearby offices had made their way here for their one-hour lunch break.

The idea of being confined to a cubicle 8 hours a day was to us, a very sad existence. We both had been in that situation before, in fact for the same company, so we knew just how pathetic it was.

There were a couple important things we realized:

First, how grateful we are to be self-employed home business entrepreneurs (working outside the box, so to speak)...

And second, Robert Kiyosaki's Cash Flow Quadrant.

I'm sure you've heard of it but if you haven't, the Cash Flow Quadrant is an interesting concept created by best selling author and financial expert, Robert Kiyosaki. His book, Cash Flow Quadrant has sold over 20 million copies.

Briefly, the Cash Flow Quadrant consists of 4 basic types of people in the business world—all 4 with a completely unique set of core values. It looks like this:

"E" for employees (the people here on their lunch breaks)

"S" for small business owners (you and I)

"B" for big business owners (like a Bill Gates or a Donald Trump)

"I" for investors (hopefully everyone)

Kiyosaki says there's entirely new set of rules out there for those seeking to be rich. Rules most people are unaware of. Odds are that the cubicle workers on their lunch breaks all around the world have no idea that the "S", "B" or even "I" Quadrants are available to them.

Lastly, of all the business models Robert Kiyosaki mentions within the Cash Flow Quadrant, the "Direct Sales" business model is his recommendation and says it's the "perfect business model for the 21st Century."

And, "It's not money that makes you rich, it's business skills" and in Direct Sales, those skills are taught from the start, without costing an arm and a leg.

Kiyosaki also mentions the importance of having control over your income. If you're not taking action and building your own business then you haven't much control. It seems obvious but it's extremely important.

And here's why:

"It's not money that makes you rich, it's business skills" and many of those skills can be learned within the Direct Sales industry.

* * *

Steve Lauri

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