There’s Got to Be A Better Way To Succeed In Network Marketing.

Other Than Bugging Your Friends and Family or Embarrassing Yourself In Front Of Total Strangers.

“Oh no, here he comes…quick, hide.”
–John Doe, friend of a network marketer.

If you’re at all like me, at some point you’ve asked yourself if there’s a better way than making a list of everyone you know and pitching them on your new MLM, right? I mean, when your sister-in-law’s attorney boyfriend asks you, “so, who’s at the top of the pyramid?” at a family gathering, you’ve got to wonder.

Or, spending 4 hours in the blazing sun putting “sizzle” cards on car windows at the shopping mall only to get one call from someone who couldn’t speak clearly enough to even understand.

Or, attending dozens of hotel meetings, with samples in hand, checking your watch, looking back toward the door only to realize your guest wasn’t going to show…again.

Or, spending hours on the phone, “dialing for dollars” as one guru puts it, trying to sift thru all the wrong number, disconnected, just filed bankruptcy, on disability, unemployed, belligerent, you name it…super-mega-quality phone leads.

How about putting flyers at apartment complexes and laundry mats? It’s humiliating all ready! At what point do you say enough?

Well, I reached that point. Let me tell you about the straw that broke the camel’s back.

I invited a friend of mine to one of my company’s opportunity meetings held at a hotel. The meeting featured a “special guest”, who I promptly edified to my friend. “Sell the guest not the meeting”, I was taught.

And not risking another no-show, I made sure to pick him up on the way to the meeting.

When we arrived, I introduced him to a few ‘key people in the company’ and we found our seats. After the presentation, the first words out of my friend’s mouth were, “if I knew I was going to have to listen to an hour and a half of pyramid scheme…blah, blah, blah…” I could go on, but I think you get the idea.

He couldn’t get out of there fast enough. Oh man, that was the longest drive back, let me tell you! That, my friends, was the straw that broke the camel’s back. That’s when I decided to start looking for a better way.

Now don’t get me wrong, some people do very well with the above methods. They’re good at them. I’m not. And, most people aren’t, either. That’s why 97% of the people who get into network marketing fail. These types of methods are not easily duplicated.

I knew there had to be a better way and that’s when I came across the concept of Attraction Marketing. (And it doesn’t involve the “3-foot rule”!)

This was truly a breakthrough for me. Instead of the usual MLM marketing techniques of chasing down prospects and trying to convince them of how great your product or opportunity is, you only market to your target audience and attract people to you and your business.

Target audience? Now we’re getting somewhere! That’s what the pros do. They only market to people who want what they have to offer. Contrary to what you’ve been taught, anyone who can fog a mirror IS NOT a prospect.

So, instead of spending your time bugging your warm market and chasing the cold, you become educated on attraction marketing techniques and begin to draw people to you and generate your own high quality leads—and get paid to do it.

The true top earners in the industry build their network marketing businesses entirely different than the other 97%. They ‘think outside the box’ and become independent experts in their chosen field, while everyone else just follows the advice of everyone else and becomes an MLM clone.

It’s not about your ‘why’ or your company’s DVD or your desire to become best friends with a total stranger at the mall only to later pitch your biz.

It’s about thinking for yourself and learning a better way to effectively get the results you desire.

You don’t have to leave your success in network marketing to hope and chance.
Achieve the success you deserve by educating yourself and taking persistent action.

When you do, you’ll then start to build a solid business by attracting your target audience and achieving success every month with predictability.

Now, as a result, your friends, family and associates begin to come to YOU to find out what you’re doing! Plus, they now see you as a true expert in your field and not their annoying MLM schemer friend.

To your freedom,

My Entrepreneurial Spirit

I haven’t held a full-time job since October of 1993. That’s when I decided to enter the world of freelance. Being my own boss agrees with me so much that there’s no way I could ever go back to working full-time for a company. I love calling my own shots and being responsible for my own paycheck. Entrepreneurship is just in me.

I think it started when I was a kid. When I was seven, I lived and grew up in Reno, Nevada. I lived in a small house on a huge lot with my Mom and Dad and two sisters. We actually had 72 trees on our property (I counted them). One day, in the middle of the summer, my Dad made me an offer I couldn’t refuse. He says, “Steve, if you pull all the weeds on the back slope, I’ll pay you $20.” Now, at seven years old in 1969, $20 was some pretty good money—let me tell you!

Well, there I was in 90-degree heat staring at a wall of weeds as tall and some taller than me. This was a pretty big slope, too. I’d say about 60 feet wide by 30 feet deep. So, I went to the top left corner and start pulling. Grabbing with both hands. Using my legs. Pulling straight up…as my Dad taught me. I worked for about half an hour and was covered with dust, pollen and sweat. I thought to myself, man this is gonna to take forever. I hadn’t even made a dent. I started getting that sinking feeling, like maybe I made a bad decision and that my whole summer was going to be wasted.

But then suddenly, I had an idea…

If I divided the slope into three sections, I could hire three people to pull the weeds in one section each. Brilliant! So, I hired two of my friends and my older sister. The deal was $5 each for a job well done. They weren’t too happy to see me sitting in the shade on the deck, but someone had to oversee this whole operation. When the last weeds were pulled and everyone was paid, I walked away with a cool $5 profit. I liked it.

Now I know why Jim Rohn says, “profits are better than wages.”

Somewhere along the way though, I think society’s programming took hold, you know, get an education, get a good job with benefits, get married, buy a house, have 2.4 kids, etc. So that’s what I did (except for the kids part). Well, I had pretty much forgotten about my valuable life Lesson 20 years earlier, and was well into keeping up with the Jones’ when my entrepreneurial spirit started to flare up like hot embers.

It was October of 1993. I was working at a hot OC ad agency and they had just hired a new controller who decided to handle the way we did estimating a little differently. With each new project, a single estimating sheet was passed around from one department to the next. Everyone was to guestimate their hours for the project. The sheet contained job titles, space for estimated hours, totals, etc. And the kicker—it also contained current agency billing rates for each job position. Whoa!

When I saw what the company was billing out my time at, I felt that sinking feeling again. Right then, I realized I was now the one pulling weeds while the company owners were sitting on the deck in the shade! Wow. My entrepreneurial spirit was on fire again. It wasn’t long after that when I quit my job at the agency and was in business for myself as a freelance art director.

Currently, in addition to owning an advertising company called The Engine Room, which I am President and Creative Director, I also am a professional Internet network marketer and LifeSuccess coach.

Even though, at times, it’s been a roller coaster, the freedom of being in business for myself has been worth it.

It CAN be done!

Let's Get This Show On The Road

Welcome to my Magnetic Marketing Success blog.

My goal, over the coming months is to share my experiences and lessons learned over the years that have made me, not only a better marketer, but also a better person.

One of the things I love about the network marketing is the fact that you cannot succeed until you step out of your comfort zone and grow personally. It comes with the package. When I got started in this industry, I had no idea what I was getting into. Personal growth was not on my "to do list". I had no idea what kind of path I was heading down. It's been a journey of unexpected twists and turns, peaks and valleys to say the least.

Sometimes I wanted to just give up, but something inside kept pushing me. Something I either read or heard at a training event would always pop into my head like: "A quitter never wins—and a winner never quits" from Napoleon Hill's book, Think and Grow Rich, or "Don't wish it were easier, wish you were better!" from one of Jim Rohn's audio CDs. I’m always amazed at the insight gained from a handful of well chosen words!

As I continue to learn and grow, I hope to make the world a better place in some way. And hopefully, my posts will help to expand your awareness and make the path to your success a little smoother.

Your Partner in Success,